Sure, inside there are faster processors, slightly bigger batteries, and lenses with higher megapixel counts. (Oh, and no headphone jack.) But we’ve reached a point where that doesn’t really matter. The average consumer isn’t so concerned with subtle design iterations or incremental spec improvements so much as they are with how technology feels. The important question is whether consumers feel like a new gadget makes their lives easier and enriches the experiences they love, be it snapping photos, or chatting with friends, or staying informed.
So maybe you just bought the iPhone 7, and you’re holding it in your hand right now, reading this story, and wondering, "What now?" Well, know that the device you’re holding is designed to be the most optimal piece of hardware for iOS 10, which is really where you’ll see, feel, and appreciate how far the mobile industry has come.
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